Emailing campaign for dummies

The emailing campaign is a means of allowing a company to make itself known or to promote a product. Nevertheless, there are different ways to do so, such as the choice of the email banner.

Email banner: what is it?

An email banner is an image that is displayed when a person opens an email. To make this possible, you will need to learn how to create an email banner. The main purpose of an email banner is to make the person want to read an entire email. That's why you will have to be clever when you create your email banner. To start with, there are two solutions: the static banner or the animated banner. However, you can integrate several banners into your email. Make sure you find the right balance so that you don't clutter up the email with banners. An email banner consists of images and text of which you are the main author. It is up to you to choose which images will be displayed and which messages you want to convey. Many companies use banners for their advertising campaign on the Internet, by email, or on social networks. This makes it easier to catch the eye of Internet users than a simple publication. However, it is important to choose the right words to stand out from the competition.

Make a list and do some targeting

For an emailing campaign, creating a banner and using the right words is not enough. You will need to create a list of interested contacts who could become customers for your company. To do this, it is first necessary to collect their email address legally. Often, this means that the Internet user will have to provide their email address before registering with your service. From now on, it is no longer possible to buy databases and send emails to people who have not asked for anything. The registration forms are therefore the best way to collect email addresses. This form will also allow you to define the preferences of your customers. Indeed, you can integrate a small questionnaire to learn more about what they like. This will be very useful for your emailing campaign. Then, it will be easier for you to do your customer targeting. Concretely, when you are going to release a product and promote it, it is important not to send the email to a person who is not going to be interested in it. You can use your registration forms to sort through your list. This way, you will just have to send the promotional email to the contacts you think might be interested in converting.

Emailing campaign: programming

In the digital world, there are specific times when there are many more possibilities to attract customers. You can therefore program all your email campaigns according to the targeted customer base. For example, if you are selling a product aimed at the elderly, you will have the possibility to reach more people at the beginning of the day (5h-7h) or in the early evening (18h-19h). These are the hours when seniors spend the most time on their computer, phone, or tablet. You can therefore program all your campaigns according to the average age of your customers. This way, you won't have to wait before sending the emails and you can devote yourself to other activities, such as creating your future email banner or emailing campaign.

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