Web agencies are a vital partner for all companies, whatever their size. It is not within everyone’s reach to have a service or department dedicated to the digitalization of the company. It is more practical and economical to delegate this service to an external agency. It can accompany you from the creation of your website to the permanent update of your digital strategies.
The missions of a web agency
The web agency takes care of your web marketing aspect to propel your website in the rank of the best sites ranked on Google in your business sector. It should be noted that search engine results are not fixed. You must therefore implement tools that allow you to maintain the best position. This is a dynamic strategy that starts with the design of your site. The web agency will guide you in the choice of the domain name, the CMS used to develop the site, and its ergonomics. First, it must implement attraction strategies to increase the site’s traffic. Secondly, it must encourage conversion and thus push visitors to action (newsletter subscription, quote request, purchase). Thirdly, the agency reaches the stage of dissemination. After building customer loyalty, customers become your ambassadors and talk about you (your brand, your company, your products/services) around them through the traditional word-of-mouth system or social networks.
SEO at the service of your digital growth
Natural referencing is the first pillar of your company’s digital growth. The goal is to attract more traffic and thus generate traffic to your website. To do this, the web agency can implement many digital strategies. For example, it is necessary to set up an ergonomic website with intuitive navigation. Then, your website must be responsive design to suit all communication devices: PC, smartphone, and tablet. Internet users are more and more mobile, most of them connect to phones and tablets than to PCs. Then, you need to create optimized content to promote SEO lead generation: seduce web users and invite them to action. You need to create content that is rich in information, clear, short, and concise. You need to update your content to meet the ever-changing needs of Internet users. At the same time, you must respect Google’s requirements such as HTML tags to format your content.
SEA boosts your digital growth
SEO or search engine optimization is the lever for the growth of your website. But, alone, it cannot break through the strongly competitive market. Your sea agency then offers you the implementation of a Google Adwords strategy to accelerate the rise of your website in the SERP. Your web agency performs a complete audit of your site to define the right keywords for your business, but not only that! You must also choose them according to the most used queries by Internet users. Sponsored links allow you to display your website at the top ranks of Google and increase the generation of SEA leads.